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ISBN 13 | 9789354358692 |
Book Language | English |
Binding | Paperback |
Total Pages | 228 |
Author | Sarah Kaplan |
GAIN | 3HUZZVZQCNF |
Publishers | Bloomsbury India |
Category | Business & Corporate |
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This Item: The 360° Degree Corporation
Sold By: Swadhyayam
₹559.20
Total Price : ₹559.20
Product Details
Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation