Shop by Category

Design: A Business Case – Thinking, Leading and Managing by Design (Indian Edition) [Paperback] Brigitte Borja de Mozota and Steinar Valade Amland

Sold By:   BluOne Ink
₹795.00

Short Descriptions

A Business Case* challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital.

More Information

ISBN 13 9788194954743
Book Language English
Binding Paperback
Total Pages 192
Edition 1st
Publisher BluOne Ink
Author Brigitte Borja de Mozota, Steinar Valade-Amland
Category Non-Fiction  
Weight 500.00 g
Dimension 14.00 x 22.00 x 2.00

Product Details

A Business Case* challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.
whatsapp